● As part of a cultural marketing strategy, Nexen Tire is officially sponsoring the 7th International Antonín Dvořák Composition Competition in Prague, Czech Republic.
● By supporting the competition, Nexen Tire aims to enhance brand awareness and to communicate with consumers that share a love of culture.
Seoul, South Korea, July 21, 2016 - Nexen Tire, a leading global tire manufacturer, is proud to announce that it will be an official sponsor of The 7th International Antonín Dvořák Composition Competition that will be held from July 24th to August 1st at the Prague Conservatoire in Prague, Czech Republic as part of a cultural marketing strategy.
The International Antonín Dvořák Composition Competition was founded to honor the composer Antonín Dvořák and to discover and foster young and talented composers around the world. It provides composers opportunities to compose, record, and host recitals.
With this official sponsorship, Nexen Tire will bestow a special sponsor-award engraved with its label, Nexen Tire, to the third place winner. Also, Nexen Tire will have a chance to expose its brand to all of the participants from around the world through related posters, pamphlets, brochures, and websites.
Nexen Tire commented, “By officially sponsoring domestic and international competitions and recitals, we wish to strengthen communication with a variety of consumers who have a shared love of culture”. The company also added, “Through this event, we will enhance our brand awareness and create a long-term channel for communication with consumers. Further, the company will actively pursue cultural marketing strategies to approach the public as a more familiar brand”.
Nexen Tire provides OE tires to global car makers, including Skoda, Volkswagen, Fiat, Renault-Daimler, SEAT and many others, and has been strengthening its global presence with a focus on the European market. In October 2015, Nexen Tire started construction on a new tire manufacturing plant in the Czech Republic, which will feature the most advanced automation systems along with environmentally friendly technologies. Commercial operation is planned to commence in 2018. It is expected to serve as an important manufacturing hub for the company as it seeks to join the world’s top tire makers due to its strategic location near the production plants of global car makers.