-Nexen Tire Wins ‘Red Dot Design Award 2012’,
the World’s Top Three Design Awards
-Worldwide Recognition of N9000 Pattern Design’s Global Competitiveness
Nexen Tire Corporation has recently won the ‘Red Dot Design Award 2012’ which is one of the top 3 design awards in the world.
Nexen Tire is continuously achieving excellent results for its design management in global market.
N9000 is globally recognized for its product competitiveness by winning the Red Dot Design Award 2012, widely known as one of the world’s top 3 global design award.” said Lee Hyun Bong, CEO of Nexen Tire. “This is a great achievement for design management as it comes after the IF Design Award 2010 and Good Design Award 2011.”
The red dot design award dates back to 1955 and is now one of the world’s largest and most distinguished design competitions held by Design Zentrum Nordrhein Westfalen in Essen, Germany. There are prize categories for product design, communication design, and design concepts. In 2012, 1,800 large companies and independent designers from 58 countries registered to the Red Dot Award and within the competition''''s 19 different categories, a total of 4,515 registrations have been submitted.
N9000 is developed for sports cars and sporty coups drivers to provide maximum traction on wet and dry roads. Lightning shape pattern design features excellent water drainage and grip on wet roads and it improves cornering stability at high speed. Also 4 straight wide grooves upgrade drainage and anti-hydroplaning performance.
High Grip Maximum High Performance Sports tire, N9000, is also drawing interests from amateur racers as the pattern provides comfortable driving.
The awarded product has been developed as MHP(Maximum High Performance) tire for global market and by winning the Red Dot Design Award it will be praised for its world-class performance and design.
The winners will be presented at the Red Dot Design Museum in Germany and Singapore.
“I am very satisfied to say that Nexen Tire’s design management is now globally recognized by winning this award.” said Mr. Lee. “Nexen Tire will continue to make every effort on design management and quality management for product competitiveness in global market.”